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PUBLIC RELATIONS - A TOOL FOR A SUCCESSFUL COMMUNICATION STRATEGY

Everything you do or say is public relations. Some of them are born to be great, some have achieved greatness, and some are PR professionals for hire.

Public relations – definition and understanding

"PR is about telling the truth and working ethically - even when all the media wants a headline and all the public wants a scapegoat. Public relations is a failure when there is no integrity." – Viv Segal (South Africa)

"The public is the only critic whose opinion is worth anything at all." - Mark Twain